Don’t Read My Blog…
I’m on the panel at REBlogWorld that is going to talk about hyperlocal blogging. I certainly have a lot of thoughts to share, since my blog is the center of all of my marketing efforts, online and offline. So the first thing I’m going to tell you: don’t read my blog! It really will bore you… it’s all about the county I live in and the things that are happening there. Plus I throw in some real estate market information and observations too. I’m guessing that doesn’t appeal to you…which is perfectly okay, because you’re not my audience!
I’m not worried that you are going to steal my content, or copy my writing style, I’m just telling you that you aren’t who I’m writing for. Writing hyperlocally is all about knowing your audience and knowing your area. I’m not trying to reach real estate industry types with my blog, I’m trying to reach LoCo (Loudoun County, Virginia) residents, and people who are thinking about moving there (or at least want information about the area). It seems to be working, too, as about 75 percent of my business comes from my online efforts.
I’m sure you know I’m joking, feel free read my blog to learn the types of things I write about…but please come to RE BlogWorld so that we can give you a roadmap of how and why hyperlocal blogging works for generating real estate business. I’ll be on the panel with Dave Smith, who does the same kind of writing in a completely different area of the country (Tucson, AZ) , Brian Timpone of Blockshopper, and Tracy Schmidt of the Chicago Tribune. The moderator is Allie Herzog, a digital media and public relations strategist. Hope to see you there, too!
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Actually, I DO read your blog and I DON’T find it boring, in the least. While I don’t “need” to know about LoCo, I LOVE watching the way you promote it. I shamelessly use things I have learned from you, from Dave, from Ines and others to GROW MY BUSINESS.
I can’t wait to be at this panel during REBlogWorld. I NEED to know more…