Hyperlocal Blogging – Community Branding

Filed under: reblogworld Posted on September 13th, 2009

REBlogWorld is going to be amazing this year. Now I hear Word Camp is being embedded into BlogWorld has well. This is going to be one power house event.

The little part I’m there to help with is Hyperlocal Blogging. It is by far the easiest type of Real Estate blog. It is easiest because it is about the local community and what is going on there. You have a steady and constant source of material.

Community Branding

4th Ave Trolley Tucson

What is your community branding? Determine that and then play to it. For example:

I live and work in Tucson. Tucson is not known for it’s water sports. No lake, no rivers (with water in them) fishing is almost non-existent. So a post on Water Skiing in Tucson . . .

We have Mountains, Trails, hiking, lots of biking, great weather except in summer, desert, lots of areas to explore, the national astronomical observatory at Kitt Peak and more. We have winter visitors because of our warm winters many people come to Tucson in the winter.

These are the thing the Tucson chamber of commerce uses to brands our community advertising. So it make sense I would want to blog about these things which make our community attractive for relocation. There are a lot of second homes buyers in Tucson. It is a market we focus on in our hyperlocal blogging.

Be A Voice In Your Community

You might be amazed at how easy it is to quickly become a resource for information about your community. Many local events are poorly advertised on the web and almost impossible to find in search engines. Blog about a local event and give the quick who, what, when, where, why and how. Do it in words not pictures.

What I mean by this: So many organization and event organizers put all the important information about an event in an eye candy graphic. They look beautiful on screen but search engines can’t read words in a graphic. Put the information in words and you will be amazed how quickly you can outrank the event itself when people search.

Hyperlocal isn’t only about local statistics on the real estate market, it is about your community.

This and a lot more will be covered at REBlogWorld.

More Than Time Permits

There is way more to talk about hyperlocal blogging than time will permit at the session so some of us are going to be holding impromptu sessions to answer question and go into more detail on how to put together and sustain a hyperlocal blog.

Check out a post I wrote earlier this year Loosen Up, Look Around, Sell Your Town

I look forward to meeting a lot of new bloggers at REBlogWorld and hopefully some new hyperlocal bloggers as well.

Posted by Dave Smith // Comments Off